Home breadcru News breadcru Fashion Trends breadcru Denim by Première Vision takes off like a shot

Denim by Première Vision takes off like a shot

31 Dec '07
3 min read

- An excellent show, confirmed Erkanli Gulperi of the Turkish company Bossa Denim.
- These were high quality visitors, said M. Behar of the DGE company. We saw the major brands. For example, from Diesel, we saw people in charge of development, those working far-up the chain studying future projects and techniques.
- I saw my clients, and the best among them were here, affirmed Fabio Ridolfi, of the Italian laundering firm Nuova Lac.

These quality buyers were highly international as well: some 64.5% of the visitors to Denim by Première Vision came from 40 countries. After France, the principal countries in attendance were Italy, Great Britain and Germany.

Exhibitors and visitors unanimously appreciated this new meeting, which brings together three determining factors: a high quality offer (most of the major names in denim were present as of this first edition), appropriate dates, perfectly suited to the launch of new denim collections, and a setting with a novel atmosphere, one in tune with the spirit of the jeans community.

Also worth noting were the original fashion presentations, which were translated into displays adapted to the particular universe of this product.

Bolstered by the success of this first edition, the second session of Denim by Première Vision will be held the 4 and 5 June 2008, for the autumn-winter 2009-2010 collections.

Before then, the denim family will be meeting again at Première Vision atParis-Nord Villepinte, from 19-22 February 2008, in the framework of the world's premier fabric show.

The February salon will be presenting fully finalised denim collections for spring summer 09, collections of interest to jeans' brands looking for the latest news, as well as ready-to-wear and luxury brands whose collections include jeans' lines.

DENIM BY PREMIERE VISION

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