Home breadcru News breadcru Announcement breadcru US' Beyond, Inc sells Zulily to Lyons Trading, retains 25% stake

US' Beyond, Inc sells Zulily to Lyons Trading, retains 25% stake

20 Mar '25
1 min read
US' Beyond, Inc sells Zulily to Lyons Trading, retains 25% stake
Pic: Steve - stock.adobe.com

Insights

  • Beyond Inc. is selling its Zulily brand to Lyons Trading Company, owner of Proozy.com, for $5 million while retaining a 25 per cent stake.
  • The move aligns with Beyond's strategy to focus on core brands—Bed Bath & Beyond buybuy BABY and Overstock—by improving margins enhancing site experience and reducing costs.
  • The sale is expected to have minimal impact on full-year earnings.
Beyond, Inc. (NYSE:BYON), owner of Bed Bath & Beyond, buybuy BABY and Overstock announced that it has entered into a definitive agreement to sell its Zulily brand to Lyons Trading Company, the operator of leading online off-price retailer Proozy.com. Beyond will receive $5 million while maintaining a 25% stake in the brand.

“We have made significant progress in improving the performance of Bed Bath & Beyond and Overstock.com through sequential margin improvement, improved site experience, vendor consolidation and right-sizing our fixed expenses. With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability,” said Adrianne Lee, Beyond’s President and CFO.

“This sale reflects our commitment to resource optimization, our mandate to delivering profits for our home and family-centric brands, and a focus on our largest growth opportunities as a Company,” said Alex Thomas, COO of Beyond.

The Company expects the impact of the sale to be immaterial to its adjusted earnings per share on a full-year basis.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (RM)

Get Free Weekly Market Insights Newsletter

Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!