North Face picks WebSideStory's on-demand site search to scale new E-Commerce heights
07 Jun '05
4 min read
The North Face and its online marketing agency, Fluid (http://www.fluid.com), chose WebSideStory after an extensive review of several vendors. They chose Search because of its hosted model, ease of use and its superior functionality. "As soon as we saw Search's capabilities, we knew it would be a great fit for our client," said Kent Deverell, director of client services for Fluid, which handles The North Face and other brand name clients, such as JanSport, Yahoo!, Design within Reach and Microsoft. "Site search is an important application that can have very significant results."
"Our customers tell us that once visitors initiate the search process, they are more than twice as likely to convert on a purchase," said Rand Schulman, chief marketing officer for WebSideStory. "That kind of ROI is hard to ignore. We are proud to count such a prominent brand as The North Face among our customers and look forward to helping them exceed their e-commerce goals."
Search is an award-winning, on-demand site search application that enables marketers to guide and influence site visitors in finding the products and information they want. Search is part of WebSideStory's Active Marketing Suite, a line of integrated, on-demand digital marketing applications including web analytics, site search, web content management and keyword bid management. For more information, please visit http://www.websidestory.com.
WebSideStory is a leading provider of on-dembSideStory's Active Marketing Suite, a line of integrated, on-demand digital marketing applications including web analytics, site search, web content management and keyword bid management. For more information, please visit http://www.websidestory.com.
marketing@alchempro.com
