North Face picks WebSideStory's on-demand site search to scale new E-Commerce heights
07 Jun '05
4 min read
WebSideStory is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance.
The North Face, a subsidiary of VF Corp., was founded in 1966 and opened its first retail store in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products on the market to accomplished climbers, mountaineers, extreme skiers and explorers. The company's products are sold in specialty mountaineering, backpacking and skiing retailers, premium-sporting goods retailers and major outdoor specialty retail chains.
Fluid is a San Francisco-based digital product development firm specializing in Rich Internet Applications and e-commerce solutions. Fluid specializes in the delivery of user-centric solutions that combine inspired design, rigorous usability and innovative technology to help clients build their brands and improve their bottom lines. Fluid has been in business since 1990 and its clients include The North Face, Yahoo!, Avery Dennison, Microsoft and Charles Schwab, among others.s Ss Schwab, among others.