ShopCityGirl's new web boutique provides big city fashion to suburban shoppers
13 Jul '05
3 min read
Oregon based online fashion featuring company SHOPCITYGIRL brings specialty web boutique with bricks & mortar store called City Girl in Lake Oswego, Oregon
Extending the success of their online fashion boutique, SHOPCITYGIRL.com, CITY GIRL brings big city fashions to suburban shoppers in their own hometown business base of Lake Oswego, OR.
The pulse of American fashion is measured on the streets and boutiques of Los Angeles and Manhattan. Not only do fashionistas but savvy travellers flock to institutions like Ron Herman's, Fred Segals, Kitson, Intuition, Lisa Kline, Scoop NYC and Jeffrey everyday looking for the next shoe, handbag, accessory and clothing trends. These are the full service specialty stores that keep fashion alive.
Even the nationals and department stores can't avoid doing their "recon" and "stealth" R&D at these shops to keep their buyers in check and make sure they don't end up with ton of misguided inventory next season. Emulating the big city boutique is where the retail concept of CITY GIRL evolved from in this small yet affluent suburb of Lake Oswego, OR.
"Leveraging our success in bringing fun and unique fashion products to our web clients, we wanted to provide our neighbors and residents of Portland a highly stylized environment where they could feel comfortable and excited to shop for fashion," said Monica Iizuka, co-owner.
"Being fashionable is a lifestyle choice and pulling off an outfit has less to dowith body type and more to due with the right positive attitude. One mission was for us to provide gals from 16 to 60 who frequently shop regional-centric boutiques in town and the nationals at the mall a viable locally owned alternative for shopping fashion that is not commoditized."
marketing@alchempro.com
