Menswear exhibition Pitti Immagine Uomo n. 70 that took place in Florence (Fortezza da Basso, 21-24 June 2006) had welcomed 21,683 buyers by the closing day, with more of the clear signals of recovery that the international fashion system has been sending for several months.
It was a satisfying edition of the show according to the exhibitors, in terms of the level and concrete nature of business concluded the settings and communications concepts, services and buyer quality.
Without fostering illusions about an easy road ahead – especially in Italy and Europe where consumer spending is moving very slowly – they are fully aware of their strengths, have a great desire to move on, an ability to develop targeted projects, and are determined to seek new markets and client categories.
Real attendance (at Pitti fairs, individual buyers are counted only once even if they return to the show again and again) was slightly lower than last June's 23,055 and on the whole, when we include the other types of visitors, exceeded 30,000.
“When your fair works to select and do research, on an international market that is clearly split between a very small high segment and huge lower level, with a mid-range that practically no longer exists, well, you have to take into account that some quantity will fall by the wayside. But this does not mean lower demand. On the contrary, all the important clients were there, and we saw lots of new faces from recently acquired markets. It's a better way of working: it is like making an appointment in your showroom.” The speaker is Alfredo Canessa, President of the Centro di Firenze per la Moda Italiana who is also one of the most prestigious exhibitors at the fair.
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