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Pitti Immagine Uomo reports drop in buyer numbers

27 Jun '06
4 min read

A total of 12,897 Italian buyers came to the fair versus the 13,958 at the June 2005 edition; attendance was affected by the train strike on 21 June and the World Soccer Cup. And, above all, we have to remember that the number of clothing stores in Italy is decreasing constantly, especially the small, family run businesses.

There is a highly differentiated foreign front with strong new outlets for Italian and European fashions. This upward trend is being led by Japan (+ 8.27 percent over June 2005), and perhaps it is the market with the most sophisticated and demanding fashion buyers in the world, Russia (+ 18.82 percent) and China (+ 7.3 percent) – the platforms for future world fashion consumption, along with Switzerland that was up 11.15 percent.

The stationary group comprises Germany, Great Britain, Holland and Turkey: the last two nearly tripled their attendance over the past four years. Spain – and this was the only surprise – France and United States were weaker. The Baltic States, Canada, Ireland and Arab countries did well, as did Austria and Greece; Portugal, Belgium and the Northern Countries did not fare so well.

The numbers 23,055 buyers at the last summer edition of which 9,099 (39.5 percent of the total) were from abroad. The main foreign markets are: Germany, France, the United Kingdom, Spain, Holland, Japan and the United States and the main expanding markets are: Russia, Turkey and India.

At this summer's edition,some 654 firms showed 825 brands in total at the Fortezza da Basso of which 276 (33 percent of the total) were from abroad on a exhibition space of 59,000 square metres.

Pitti Immagine Uomo is the world preview of clothing and accessories collections fall-winter 2005/2006. It is the exhibit of men's fashion - clothing, accessories, objects - that every year opens the European and international calendar of trade fairs in the textiles and clothing sector.

Pitti Immagine Uomo

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