B&b Community campaign - a 'tradeshows for selected brands'
03 Jul '06
3 min read
Bread & Butter GmbH will organize the Bread & Butter Berlin during July 5th – 7th, 2006. With their new advertising campaign BREAD & butter announce the motto of next July's “tradeshows for selected brands”: COMMUNITY – that's the claim for the 2006 spring/ summer season.
Details: Venue : Fira de Barcelona Demography : International Trade Fair City : Barcelona
The campaign's spin doctor is BREAD & butter co-founder and associate Kristyan Geyr: “As a photographer I was always fascinated by the beauty of all those different personalities who come together on the occasion of the BBBs”, states Geyr. His fascination results in countless people shots. In January this year they were shown for the fi rst time within an exhibition at BBBarcelona and BBBerlin.
“This exhibition represents an appreciation of all protagonists who represent BREAD & butter”, Geyr explains.”
"These portraits mirror a unique community – exhibitors, visitors, team members of B&b – people who have consistently contributed to the tradeshows' success. It was with and within this COMMUNITY that BREAD & butter was able to grow into the leading tradeshow in Europe.”
Geyr's signifi cant portraits have been abstracted into strong collages by B&b's creative team – each advertising image is a unique one-of-one edition, showing 10 to 15 “heads” as the main element.
BREAD & butter will place app. 100 advertisements in international trade and upmarket lifestyle press – app. 1.000 protagonists will therefore be seen in magazines like Collezioni (I), Dazed & Confused (UK), J''C (D), Journal du Textile (F), Link (NL), MMModa (E), Plaza (SE), Sport & Street (I), Sportswear International (INT), UN1QUE (F), WAD (F), WeAr (INT), WWD (USA), X-Ray (INT) and many more.
marketing@alchempro.com
