Artefact Communications Agency, producers of Russian Fashion Week and Pantene Pro-V have been awarded a prestigious CEEMEA Brand Building Award 2006, for their continued partnership during Russian Fashion Week (RFW).
An international jury recognized the brands in the category “Best Innovation in Holistic Communication” on July 12, in the President Wilson Luxury Hotel in Geneva, Switzerland.
Alexander Shumsky, Russian Fashion Week General Producer, is honored by what he considers to be a well-deserved acknowledgement. “We are delighted that our cooperation with Pantene Pro-V has made the winners' list of the Brand Building Awards,” says Shumsky.
“This is an excellent testimony to Artefact's high standards and collaborative involvement on an international level. We look forward to the influence it will have in bringing the best quality partners in the future.”
The partnership between RFW and Pantene Pro-V, one of the largest beauty brands in the world, has proven successful for both parties. As a sponsor of RFW for four consecutive years, Pantene Pro-V has directly contributed to RFW's dynamic growth. “The integration concept that Artefact has developed for Pantene Pro-V with RFW is genuinely universal, it could be applied globally to emerging as well as established brands,” says Alexander Shumsky.
Russian Fashion Week in Moscow is the largest fashion event in Russia and Eastern Europe. It is produced by Artefact PR Agency and supported at the state level by the Russian Federation Ministry of Culture and Mass Media.
RFW takes place twice a year – in April and October – in the Red Square's Vassilievsky Spusk. Other RFW partners are “Russkoye Radio,” Dyagilev Project and Fashion TV, the largest fashion TV channel worldwide, with an audience of 550 million viewers.
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