By protecting intellectual capital in the form of IP assets, fashion companies boost income, raise profit margins and improve their market share through sale, licensing, and commercialization of differentiated new products. Moreover, the IP system enables them to defend themselves against and to reduce the risk of infringement of their IP rights.
Good management of IP assets in a business or marketing plan helps to enhance the value of an enterprise in the eyes of investors and financing institutions. The conference in Caserta will shed further light on these critical issues and analyze trends within the fashion industry.
World Intellectual Property Organization
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