Greg Norman doubles fashion business in 1st full year of shipments
02 Nov '07
3 min read
On the heels of the successful recapitalization of its parent company, MacGregor Golf Company, Greg Norman Collection reports strong business results across all sales channels.
Sales from the company's Corporate division have increased 37 percent over last year to date. "Over the past 12 months, our sales force has strengthened and our Corporate product assortment has increased with an emphasis on proprietary tech fabrics such as Luxury Play Dry and Pima-Tech," said Dave Capano, Director of Corporate Sales.
"Both factors contributed to the success in 2007." The company added five sales representatives in 2007 and increased its corporate product offering by 20 percent.
Green grass distribution continues to generate strong results for the company. Spring bookings with key premier on-course management groups are trending up double-digits over last year at this time. In addition, Greg Norman Collection is now sold in more than 80 percent of Golf World magazine's "100 Best Golf Shops".
"Greg Norman Collection is stronger than ever and continues to innovate with a large offering of superior performance fabrics for spring 2008," said Adrienne Flentge, Director of Retail, KemperSports Management.
"Several new facilities in the KemperSports portfolio will carry GNC in the upcoming season and we anticipate positive reactions from our customers."
GNC is finding additional success internationally with double-digit growth in both Canada and the United Kingdom. In February 2008, product will begin selling at retail in Korea, the world's third largest golf market. Plans to launch in Japan and China are currently set for 2009.
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