New look Interstoff Asia greeted with resounding success
13 Oct '05
7 min read
The 'new look' Interstoff Asia took place for the first time last week at the Hong Kong Convention and Exhibition Centre.
With a clear focus on the three key concepts of creation, function and fashion, the entire event was re-shaped to best cater to the needs of a changing textile and garment industry.
Post-show feedback on the new direction of Interstoff Asia was excellent, on both the exhibitor and visitor sides. A total of 10,514 trade visitors attended the fair, with around 2,600 of these from overseas.
“It was time to re-think the show,” says Katy Lam of Messe Frankfurt. “Interstoff Asia has been running on a very successful formula for 18 years, but the industry is changing. There is a real need for an event reflecting new vertical sourcing methods in the textile and garment business.”
Local industry apparently agrees. "The Textile Council of Hong Kong fully supports the new Interstoff Asia concept,” said Mr. Willy Lin, Vice Chairman of the Textile Council of Hong Kong speaking at the Interstoff Asia press conference.
“Considering how business is being done these days, it makes perfect sense to give manufacturers a platform to show all their capabilities, and widen the scope of the show in this manner,” he added.
The new look show clearly appealed to manufacturers around the Asian region, with many new companies signing up as a result of the widened product scope and revised concept.
“We do not only supply garments, we also manufacture textiles,” said Mr. Johnny Yong from new exhibitor Mandarin de Apparel. “We couldn't ask for a better place to promote both our product lines side-by-side. To attract buyers these days we have to propose something new; it is no longer enough to follow what the Americans and Europeans do, Asian companies have to find ways to be creative and original with their products. Interstoff Asia is a place where buyers know they will be able to find something with the 'X' factor.”
marketing@alchempro.com
