Denim by Première Vision kicks off the season for international Jeanswear For its 7th edition this past 1 and 2 December - its 2nd in the Halle Freyssinet - Denim by Première Vision more than confirmed the position it has carved out for itself on the calendar of jeans professionals.
With 2,088 visits in 2 days, the show registered a nearly 24% increase in visits over the December 2009 edition, with international visitors climbing nearly 27% and accounting for almost 70% percent of entries (up from 68 % in December 2009). Leading visitor countries all showed gains: following France and Italy, each of which were up 18%, Turkey showed one of the highest surges in visits, up 43%. That's a fair return on their investment for Turkish companies, which have been weaving R&D partnerships in creative and production areas with a broad number of international brands. In spite of weather conditions, visits by Northern European countries were nonetheless up: Germany (+26%), the United Kingdom (+17%), and The Netherlands (+18%).
Spain (+11.5%) held its position in the country rankings, while Tunisia showed a significant breakthrough, entering the top ten, and thus establishing itself firmly as a now essential player in the denim sector in the Mediterranean Basin. American buyers had a particularly good showing with a 41.5% increase, recognising Denim by Première Vision as the international show in the sector. The following companies came to the show: 7 for all Mankind (USA), Citizens of Humanity (USA), Corleone (France), Marithé & François Girbaud (France), Diesel (Italy), Guess (Italy), G Star (the Netherlands), Pepe Jeans (the Netherlands), Acne (Sweden), Nudie (Sweden), Cheap Monday (Sweden), Levi Strauss (Belgium), Wrangler (Belgium), Polo Ralph Lauren (USA), Tommy Hilfiger (the Netherlands), Levi lands), Levi's, Armani Exchange (USA), Scotch & Soda (the Netherlands), All Saints (the U.K), le Temps des Cerises (France).
As did these.... Marc by Marc Jacobs (USA), Balenciaga (France), Chanel (France), Christian Dior (France), Louis Vuitton (France), Gucci Group (Italy), Paul Smith (the U.K.), Hugo Boss (Germany), Max Mara (Italy).
And these... Adidas (Germany), Bershka (Spain), Zara (Spain), Jennyfer (France), Etam (France), Ted Baker (the U.K), H&M (Sweden), JC Penney (USA), La Redoute (France), Top Shop (the U.K). With 70 exhibitors from 18 countries, an 11% rise over the December 2009 session, Denim by Première Vision presented industry operators with a selected offer, in line with their calendar and their specific needs. For each activity in the denim sector, the show proposed the elite of the worldwide offer, from fibre producers to weavers and launderers, from dyeing to manufacturing specialists.
The rise in cotton prices was a topical issue in the show's aisles, and an important element in negotiations between brands and exhibitors. Nonetheless, fluctuations in the raw material so vital to denim in no way hampered the desire for new products and creativity as spotted among the selections made by buyers, and in the end the dynamism of the market prevailed.
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