The idea for the new Xoom platform at Panorama Berlin was developed in close exchange with the exhibitors. With more than 300 exhibitors, Innatex is the most visited order fair of the green fashion industry, located at Messecenter Rhein-Main.
"The brands wished for a part of Innatex in Berlin," said Alexander Hitzel, project manager at Xoom. Innatex is the only natural textiles fair in the world to feature not only fashion, but also other textile product categories such as accessories, home textiles, fabrics, toys etc.
"Sustainability has been an important social topic for years and will become even more relevant for the market in the future; therefore we want to pay more attention to it at Panorama Berlin. With Innatex we found a strong and reliable partner to make sustainable fashion accessible to a wider audience," said Panorama Berlin in a press release.
Established in 2013, Panorama Berlin provides an overview of the most important trends for the coming fashion season, showcasing more than 800 exhibitors and welcoming 50,000 visitors from 96 nations. (RR)
ALCHEMPro News Desk – India
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