Ben Bridge Jeweler says NSB's CRM solution success with in-store shows
19 May '05
7 min read
To do this, Ben Bridge invites their customers to five major in-store shows and several minor shows each year to present varied products. Each show is based around a single designer brand such as David Yurman or Rolex, core products such as diamonds, or exclusive cuts and mountings of diamonds or gems. The shows are critical to the sales goals of each store and the company as a whole, so the retailer must be able to target and attract the right customers by knowing who purchases what brand, type, or style of jewelry or timepiece.
“They needed a system that would allow us to track each customer's preferred merchandise, store, and sales associate,” Montgomery says. “This would allow us to advise them not only of relevant shows, but also of relevant, branded product.”
Meeting direct marketing needs with CRM
Ben Bridge selected Connected Retailer CRM to meet their personalized marketing requirements. Previously, the retailer had been using a financial auditing and POS suite that was customized in-house and was not designed as a marketing tool. The suite provided limited customer information from a marketing point of Ben Bridge facts at a glance:
• Premier fine jeweler, founded in 1912
• Focuses on exceptional quality merchandise and highly personalized service
• 72 stores in 11 states and ongoing plans for growth
• Targeted, direct marketing programs based on in-store shows
• Connected Retailer CRM user since 2000
TIM , direct marketing programs based on in-store shows
marketing@alchempro.com
