Home breadcru News breadcru Company breadcru HMD Herrenmode Düsseldorf beats menswear exhibitors expectations

HMD Herrenmode Düsseldorf beats menswear exhibitors expectations

11 Mar '06
3 min read

An approximately 56 percent rise in exhibition space compared with CPD DÜSSELDORF in July 2005 and an increase in exhibitor numbers to about 12 percent of CPD as a whole with its around 1,670 companies clearly prove the appeal of this fashion metropolis on the Rhine as a platform for menswear located right in the heart of Europe.

Following results of previous national and international menswear events right up to just ahead of CPD, this time last-minute registrations mounted up to such an extent they could no longer be accommodated in the area of the fair reserved for menswear in Hall 9 due to lack of space.

This increased demand for exhibition space plus the decision of the renowned agency Norbert Klauser with 80 labels (around 40 representing quality menswear) to come to CPD, as well as major requests on the part of menswear exhibitors to make the menswear range at the fair even more specialized have all prompted CPD DÜSSELDORF to react:

Menswear exhibition HMD Herrenmode Düsseldorf from July 2006 will, for the first time now, bring an independent menswear segment to CPD as a fair within a fair. This segment will group together already exhibiting firms plus new menswear suppliers with stand location obviously arranged according to the firms' different product ranges and categories.

This means that those so often sought after synergies can now be used for all involved in the sector and that costs can be saved for exhibitors and full-range suppliers in retail.

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