Food Bazaar will extensively stock Amul's current products and will become the launch pad for all its new products across India.
Amul has planned launch of Amul parlours and kiosks within all Pantaloon Retail (India) stores and mall properties across the country.
The beginning is to be made by the launching of Amul parlours within a month in Ahmedabad.
P Khambatta, MD of Pioma Industries expects that sales through Pantaloon outlets would help the company to double its sales.
Food Bazaar will stock and prominently display leading Rasna products.
The products at the vendor fair would vary from fabrics, ready-made apparels, whole spices, processed foods, plastics and utensils, fashion jewellery and accessories to inner-wear, ethnic handicrafts and gift articles.
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