The European fibres industry can take profit from this local usage of fibres, provided that sectors facing global overcapacity and distress selling can find ways of dealing – defensively or proactively – with the situation.
It will mean new ways of thinking, flexibility, innovation, global market assessments, aggressive control of costs and further restructuring. This is a challenge for management, but one which I am convinced it can meet.
“The proportion of the fibres industry in activities not related to traditional textile or apparel technologies will increase, with a growing share of the market in nonwovens and in technical applications, and there is a bright future for those companies with a technological and market lead in high-tech fibres and yarns.”
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International Rayon and Synthetic Fibres Committee