Saks will release their 'Want it' promotional campaign at the TMP's launch as well as re-introducing wool into their Saks Fifth Avenue Signature collection for the first time in many years.
Based around the key “must have” items for the fall/winter season, wool will be centre stage as the fibre of choice in women's straight legged pant suits, the wide legged pant and high fashion textured knits with a flow on into menswear. The wool used in these products and communications is Fine and Extra Fine Merino Wool.
“The result is a truly integrated communications program which includes catalogues and direct mail communications to encourage customers into stores, as well as high profile fashion and trade media advertisements funded by Saks, attractive in-store signage and, most importantly, an interactive computer based training program and other training devices such as book marks to help sales staff to sell.”
The second stage of the TMP will be launched with southwestern based retailer, Dillards Department Stores, in October.
Dillards are renowned in the US for their product innovation. Their TMP focus will be on their menswear private label lines, knitwear, outerwear, pants, tailored suits and socks. A post-pilot evaluation is due to take place in early 2007.
marketing@alchempro.com
