NRF cost-effective solutions to enhance shopping experience
10 Jan '07
3 min read
As new retail formats evolve seemingly overnight, chains are hard-pressed to differentiate their brand and attract loyal shoppers. Next week, eager retail executives will convene in New York City to learn new strategies to fulfill these goals during the 96th annual NRF Convention and Expo, sponsored by the National Retail Federation, Washington, D.C.
Approximately 15,000 attendees (including 2,500 international retail executives) are expected to arrive at the Jacob K. Javits Convention Center Jan. 14-17, for "Retail's BIG Show." Some will visit the 450 companies exhibiting on the Expo show floor.
Others will sit in on educational workshops to discuss technology and supply chain issues, store design, finance, global retailing, human resources, loss prevention, marketing, merchandising and real estate. Yet, all NRF attendees will clearly share the same goal: to gain ideas about how to deliver an innovative shopping experience and sustain their brand in a competitive marketplace.
“We draw the largest gathering of 'C-level' executives,” Daniel Butler, VP, merchandising and retail operations, NRF, told Chain Store Age. “By consciously evolving and strengthening our educational content and expanding our exhibition space each year, we increase the number of attendees we attract annually.”
Unlike other trade shows, NRF does not focus exclusively on technology. However, the convention does promise to educate top-level executives about how different solutions can be integrated within all business functions and contribute to a better shopper experience.
marketing@alchempro.com
