"Rbk platform continues to evolve into a broader initiative across multiple categories for both men and women. They will be launching a new line of Rbk fashion Classic product specifically for women during 2006. They also intend to market additional music products pertaining to new associations with selected music icons, thereby broadening the number of collections and marketing themes that they bring to retail.
In addition, they plan to expand the distribution of this product into additional retail doors in order to place the product where this consumer shops. Rbk products and related marketing are reaching target consumers in an effective way and they believe they can continue to grow this segment of business on a worldwide basis," Fireman added.
"During the quarter and for the six month period, worldwide sales of Reebok Classic footwear product grew. In Europe, Asia and Latin America, sales of Classic footwear products increased strong double-digits during the first six months of 2005, and the Classic silhouettes continue to perform well at retail.
In the US, where the market has turned more towards technical performance products, sales of Classic footwear products did decline," Fireman noted.
The Company's other brands; Rockport and The Greg Norman Collection continued to improve their operating performance in the quarter. The Rockport Brand has introduced several new collections to retail such as I.Travel, Walk-Dry and new women's dress and casual collections. Much of the product is trend right, contains the engineered comfort and fit that is Rockport's heritage and is being sold at higher average selling prices at retail.
marketing@alchempro.com
