Huntsman & PVH launch High IQ Easy Care Plus brand in Thailand
20 Jul '07
3 min read
Huntsman Textile Effects, global leader in textile solutions, announces that it's High IQ Easy Care Plus brand has been selected for the premium lines of Van Heusen dress shirts to be sold at selected retail stores throughout Thailand.
Phillips Van Heusen (PVH) is licensed to Cassardi International Co, in Thailand which already uses the High IQ Easy Care Plus label for many of its International brands such as The Savile Row, John Langford, Alain Delon, Carven, Santa Barbara and Valentino Rudy.
At a grand opening ceremony of its first studio in Thailand on July 5th, Phillips Van Heusen celebrated its partnership with Huntsman for this new collection.
Dress shirts with hangtags for both Huntsman High IQ Easy Care Plus and Van Heusen were prominently on display.
“Since we have developed our goods with High IQ Easy Care Plus our products have received overwhelming positive response from the market“ says Mr.Boonnam Boonnamsap, Chairman of Cassardi International Co Ltd.
Recent studies show that consumers increasingly request garments that provide excellent wash and wear behavior in conjunction with a pleasant handle and comfort.
Consumers say the easy care benefit is critically important or a major influence on their purchasing behavior and it is no wonder retailers are now responding to this demand.
“We are delighted that a top of the line label as PVH has chosen Easy Care Plus for its shirting in Thailand” says Lee Howarth, Global brand Manager for High IQ at Huntsman.
marketing@alchempro.com
