Row Bespoke highlights Merino Wool at Paris Haute Couture Show
09 Aug '07
2 min read
Australian Wool Innovation (AWI) held its latest international project at the end of the haute couture shows in Paris, celebrating 200 years of Australian Merino wool being exported to the UK.
AWI's collaboration with Savile Row Bespoke showcased the fine-quality bespoke tradition and how Australian Merino wool has played a part in shaping its history. Anderson & Sheppard, Gieves & Hawkes, Henry Poole & Co, and Huntsman are just some of the bespoke tailors who created suits especially for the event.
“We are grateful to be working with AWI and for their support of this event,” said Mark Henderson, Chairman of Savile Row Bespoke, the body representing the industry. It aims to protect and develop the art of tailors in Savile Row.
“Savile Row and Australian wool share a long and proud history and we look forward to working together in the future to celebrate this history and maintain our world class standards and popularity.”
Bespoke suits are made completely by hand, from the cutting of the fabric to stitching. It differs from made-to-measure, which can mean simply altering an existing pattern. The term 'bespoke' originally comes from Savile Row: after the fabric was chosen by the customer it was deemed 'spoken for'.
“We are thrilled to announce the launch of a long-term collaboration with the distinguished Savile Row Bespoke Association which has pledged its support for the global program of events to celebrate 200 years of the Australian wool industry,” said AWI CEO, Craig Welsh.
“They are an ideal group for AWI to work with as their ability to balance traditional techniques with the world's best materials and the use of innovation perfectly mirrors our own objectives. We look forward to even more exciting initiatives.”
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