Institute directors meet in New York for first time – product exhibition demon-strates variety, quality and innovative potential of Oeko-Tex certified textiles
New York (hm) The "Confidence in textiles – tested for harmful substances according to Oeko-Tex Standard 100" label is gaining more ground in the US consumer market.
The Oeko-Tex Association acknowledged this trend by helding its annual meeting in New York between 29 and 31 October 2007. The conference was accompanied by an exhi-bition of innovative Oeko-Tex certified products at the Fashion Institute of Technology.
About 80 interested American visitors from textile and clothing manufacturers, retailers, associations and trade media participated in the event.
The Oeko-Tex Association has been observing a growing demand for certified products on the American continent where, in the last year alone, the number of certificates issued rose by 41 percent.
US citizens' interest in products certified according to human ecological and product ecological points of view has for some years now proven to be a growing trend in the textiles field.
Under the guidance of Prof. Manfred Wentz, Oeko-Tex USA, intensive contact between Oeko-Tex officials and renowned North American companies has succeeded in successfully conveying the additional benefits for the consumer of textiles tested for harmful substances, and the advantages of the Oeko-Tex Standard 100 for the companies' quality assurance.
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