Fragrances producer Givaudan reopens its Perfumery School
05 Oct '05
3 min read
Givaudan Perfumery School
Fragrances & flavours producing Industrial group Givaudan opened the doors to its Perfumery School to the media and specialised press on Wednesday 28th and Thursday 29th September, With almost 60 years of expertise in teaching the art of perfume-making, several generations of perfumers and Directors were present among the invitees.
The first day started with an introduction by Jean Guichard, the current Director of the Perfumery school and senior perfumer, who guided the visitors through the new buildings of the school which was officially opened on Friday 1st October.
Mr Hadorn (former Director) and Mr. Sokoloff (former vice-Director) of the Givaudan school, which was created in 1968 in Geneva, were also present. Representing more than 40 years of Givaudan's perfumery school memory, they impressed the audience with the anecdotes they related.
Mrs Françoise Marin, former Director of the Roure School during the 1990 and Bernard Escano who succeeded her, as guardian of the unique heritage this school represents, were impressed by the quality and passion for learning that the current students continue to perpetuate.
Jean Guichard explained to the journalists that before creating a perfume, it is very important to have the right technique. In fact the three main values of the school are passion, creativity and technique. He believes that his mission as Director of the school is to not only teach with passion, but also to translate and facilitate the understanding of the olfactory language.
marketing@alchempro.com
