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Thais spend meagerly on clothes

30 Jun '06
1 min read

In March, a research firm Synovate conducted a survey on consumer behaviour in nine major textiles and garment manufacturing countries namely Thailand, Japan, China, India, Italy, the United Kingdom, Germany, Brazil and Colombia.

The survey was sponsored by US-based Cotton Council International (CCI), which interrogated 500 respondents from each country.

According to the survey on clothes-purchasing behaviour and consumer trends, Thais rank lowest in spending money on clothes.

Nearly half of the total 507 Thai respondents bought new clothes every month and 35 percent every two months.

But 51 percent of Thais shopped at stalls or flea markets, while only 3 percent shopped at formal outlets.

The Thailand survey showed that low-income consumers mostly shopped at street stalls and bought cheaper clothes, regardless of quality.

Flea market shopping counted for less than 10 percent in other countries, while Chinese consumers mostly shopping at department stores.

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