US-China trade war notably affects biz confidence of EuroCham members

EuroCham members are most affected by China’s tariffs on US goods, with almost half of respondents reporting this to be the case.

By contrast, over two-thirds of respondents stated that they have been unaffected by US tariffs on imports from China. This can be attributed to the ‘in China, for China’ approach that many Chamber members have adopted, a release from the chamber, which conducted the flash survey, noted.

The trade war has significantly affected business confidence, however, with 59 per cent of respondents stating that doing business has become more difficult since 2025 began, more than 60 per cent expecting intensified competition and 58 per cent concerned about future profits.

While 57 per cent of respondents reported that their business strategy has not changed, they continue to monitor the situation. Of those that have already taken action, 17 per cent are making changes to their sourcing, 14 per cent are delaying investments or expansion plans in China and an equal percentage are looking to increase their investments in the country.

“It is difficult to overstate how much uncertainty this trade war has created for our members,” said Jens Eskelund, president of the chamber. “But we believe that China can turn crisis into opportunity and demonstrate that it is a stable and predictable investment destination.”

ALCHEMPro News Desk (DS)