AAFA to sponsor 'Fifty is the NEW Thirty-Five' Conference
23 Dec '05
3 min read
American Apparel & Footwear Association (AAFA) is going to support “Fifty is the NEW Thirty-Five” Marketing Conference on January 24, 2006.
With annual spending power exceeding $2 trillion and average household incomes over $45,000, today's Baby Boomers - and upper income 'Zoomers' - are a powerful market of consumers who increasingly care about style—how they look and how they dress a marketing conference, 'Fifty is the NEW Thirty-Five,' will be held at the Union League Club in New York City January 24, 2006, sponsored by the American Apparel & Footwear Association (AAFA), to address that subject and the potential that it provides.
“There is no doubt that America's boomers-and zoomers-are far different from their parents at the same stage of their lives,” said AAFA President & CEO Kevin M. Burke. “Increasing numbers are active, healthy and they have the time and the resources to pursue activities put off until this truly 'golden' time of their lives."
"Our industry has an opportunity to help them in the process—to look great, feel great, and to have the clothing and footwear they need for all of those activities.”
“Don't be fooled into thinking that just because consumers have reached their golden years, they will act the way their parents did at the same age,” said Marshal Cohen, Chief Industry Analyst, The NPD Group.
“Older consumers today are more likely than previous generations to care about looking, acting and feeling younger—and that translates to how they shop for apparel at retail. Both manufacturers and retailers need to learn how to speak this new-found language and understand that one message isn't good enough to sell a product across a wider and more complex consumer base."
marketing@alchempro.com
