National Cotton Council of America's Cotton Council International (CCI) is pleased to announce the appointment of Karin Malmstrom as its director for China and Hong Kong.
Malmstrom will replace 7-year CCI veteran Jeff Coey, who is departing to work in the cotton trade. She will manage CCI's trade and consumer programming in the region, as well as CCI's offices in Hong Kong and Shanghai and the organization's representation throughout China.
“Karin is an accomplished sinologist with over 25 years of China-related experience and I am confident that she will add the right mix of leadership skills and marketing and communication background to CCI's experienced China team,” said Allen Terhaar, CCI's executive director.
Ms. Malmstrom joins CCI from Malmstrom Associates Orient, a business, marketing and communication consultancy. Fluent in Mandarin, she has worked in a variety of fields in China including the auto, steel and travel industries; metals and minerals trading; technology transfer; education; and communications. Immediately prior to establishing Malmstrom Associates Orient, she was director of Corporate Communications for DaimlerChrysler China, based in Beijing.
During her tenure at DaimlerChrysler, Ms. Malmstrom was responsible for corporate and product brand-building for the Northeast Asia Region covering China, Hong Kong, Korea and Macau. She managed all external and internal corporate communications including corporate events, crisis communications, corporate social responsibility projects, foreign and Chinese media relationships, and executive education programs. She also served as a member of the DaimlerChrysler (China) Ltd. Board of Management & Automotive Council.
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