'Showtime' brings home furnishings industry together in June
20 May '06
3 min read
Showtime, High Point's Semi-Annual Fabric Market, is produced and operated by and for the members of the International Textile Market Association (ITMA).
Twice a year, ITMA brings all segments of the home furnishings industry together, in one place, at one time for Showtime. During the months of December and June this internationally acclaimed fabric market offers the most thorough fabric presentations in the western hemisphere, supporting timely decision-making in preparation for the April and October International Home Furnishings Market.
ITMA's marketing efforts encourage leading upholstery manufacturers, retailers, jobbers and over-the-counter businesses to attend the market, and to support ITMA members. This is done primarily through direct mailings form the ITMA office, and efforts on the part of our individual members. The consistent qualitative attendance at Showtime is testament to the success of that effort and much of Showtime's credibility rests in the fact that it is an industry driven event.
The Association's effort to promote its members, and provide them with access to all the major upholstery buyers is an ongoing process, not only during Showtime, but also throughout the year. Due to Showtime's visibility and recognition as a major industry event, ITMA has quickly become a source for manufacturers and other customers seeking information on suppliers. ITMA offers its Showtime Directory & Guide to inquiring companies and individuals year round.