'Milano Unica' - a unique event for fashion and trends in Sept '06
10 Jul '06
4 min read
"The whole world admires us for this, and every time someone wears an Italian-made product, they should be reminded of its origin. This is also one of the reasons why we have decided to hold Milano Unica in downtown Milan at the Portello. This way, international clientele can better understand the context that has inspired the products displayed at the various stands. In fact, four days of full immersion in the city will make one appreciate more fully, the quality and tendencies that create fashion. Fashion without fabrics would most likely cease to exist. In addition, one can enjoy easy access to the extensive artistic and cultural heritage that Milan has to offer, an intrinsic part of the know-how which lies at the basis of Made in Italy products,” he concluded.
Milano Unica, the new international textile fair organized in Italy, has been created through the vast experience, fine quality and tradition of five prestigious Italian exhibitions, Ideabiella, Ideacomo, Moda In, Prato Expo, Shirt Avenue. This unique, composite project will be held twice a year (February-September), presenting the finest quality products from both Italian and European textile manufacturers.
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