reported that sales of accessories are on the up and reportedly increased by 10% last year, some five times faster than the rest of the fashion industry, equally ever on the rise is the growing phenomenon of the internet retail industry.
Newcomer to the fashion jewellery & accessories arena UK Internet retailer Boho Fashion Jewellery is hoping to turn this trend to their advantage & cut a swathe through the tough competition in the industry in a bid for the top spot.
Director Lucia Hedderley talks candidly about her hopes for the future of her brand new baby www.bohofashionjewellery.co.uk and her plans to make the site the leading light in UK fashion jewellery retail.
Q. What was your background prior to starting the business? Lucia: My background since leaving university in 1995 with a degree in commerce has been in retail management, finance, procurement & contract management. I have been in the 'buying' industry much of my working life and have worked across a whole spectrum of different industries initially as a commercial buyer and then within purchasing, logistics and contract management.
Q. What inspired you to create Boho Fashion Jewellery? Lucia: Boho came about via several avenues really, I had the opportunity to lend my buying expertise to a friend's online fashion venture, which allowed me to use my skills & knowledge in a very different trading arena, and also cultivate supplier links and partnerships within the industry.
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