Q. So what has it taken to get Boho Fashion Jewellery up and running? Lucia: Well as with any business, it's taken a lot of hard work, emotional investment, patience, energy, support from friends & family and sleepless nights, but it's all been worth it! It is a continuing, ever evolving project to add content and keep that content fresh.
With the continued reports of high street footfall, well, falling, and the increasing levels of internet retail sales up some 29% on 2004, and equating to approx £8.2 billion last year, internet retailers are changing the whole dynamic of the retail industry and some hard lessons will have to be learnt by those brands who fail to see the importance of cultivating those all important relationships with their online counterparts sooner rather than later.
That aside, for me it's now a case of proving that Boho Fashion Jewellery's business model & methodologies are sound, and continuing to demonstrate that Boho is a worthy place for the industry to showcase their wares.
Q. For those new to your store, what items do you stock? Lucia: Boho Fashion Jewellery source from all across the globe, and utilise many leading and emerging designers.
Q. So what makes you different from your competitors? Lucia: Currently with Mother's day around the corner we are running a promotion across our entire stock range of 15% off for all customers until 27th March 2006, all they have to do is enter MOTHER in the discount code box before they checkout.
marketing@alchempro.com
