The site arranges its content to be used by two distinct categories of visitors: Software buyers and Software providers. The software buyers benefit by reading informative content in the form of articles, case studies, white papers. They can also keep themselves updated about the latest news and events. Most importantly they can view the product show case and look out for the products of their interest and request proposals from the solution providers. The software providers gain advantage by listing their products and promoting content in the forms of articles, case studies, and white papers to convey marketing message to the prospective buyers. They can also benefit by opting for membership & advertising solutions.
The uniqueness of this site is in terms of its ability to blend and present vertical-specific content with general software solutions. This blending makes it useful not only for visitors belonging to textile, apparel, fashion, retail, and allied industries but also to visitors belonging to different verticals. At the same time this leverages software vendors to address additional segments through a single platform.
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