Atlanta based largest home improvement Company Home Depot announced the launch of a new sports- themed paint line called Team Colors. Through the program, customers can purchase paint in the exact colors of their favorite professional and college sports teams. Created in partnership with ICI Paints and the Glidden brand, the Team Colors program is available exclusively at Home Depot stores nationwide.
The Home Depot will offer more than 400 paint colors representing more than 125 different teams through agreements with Major League Baseball (MLB), the National Football League (NFL), 44 colleges and universities, NASCAR and 14 drivers/teams, Major League Soccer (MLS), US Soccer, the Federation of Mexican Fútbol and the US Olympic Team.
"As the leading paint retailer for the do-it-yourself market, The Home Depot is dedicated to introducing innovative products that will offer and inspire new design ideas among our customers," said Tom Taylor, Executive Vice President of Merchandising and Marketing.
"In addition to offering new colors that can change the look and feel of a room, Team Colors offers a creative outlet for millions of sports fans to showcase their passion for and support of their favorite teams."
According to a recent survey commissioned by The Home Depot and conducted by Harris Interactive of US adult sports fans (1) in the United States, 27 percent of sports fans, or an estimated 51 million adults (2), have purchased an item of clothing in the color of their favorite team. Thirteen percent of sports fans, or approximately 25 million adults, strongly or somewhat agree that they would paint a room in their home in the color of their favorite sports team if they could.
marketing@alchempro.com
