A divan, where printing blocks are used as the design detailing, occupies space on one side of the store and a framed large mirror lends sagacity of space to the design hub.
Occasional throws of chatai further add to the rustic appeal while the interiors of Kala Kriti have deliberately been kept extremely earthy, quips Radha.
The strong suit has prints, all over it. A smooth mixture of sensibilities can be noticed when elegant stripes mingle with feminine florals and solid colour splashes. Each of the printing blocks is developed in-house, the fish design being the signature block.
The thing about Kala Kriti is that it never follows fashion fads and trends.
The designs are perennial and standard, very traditional, but with a slight contemporary twist.
About 80 percent of the stocks comprise salwar kurtas in cottons, jute blends, silk dupion, muls, voiles and a formal range that uses georgette and crepe priced above Rs1, 500.
Some saris in cotton and tussar, tagged at Rs650 plus are also available at the store.
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