Linens 'n Things & Nate Berkus partnership to introduce exclusive collection
03 Jun '05
4 min read
Nation's largest home textiles, houseware & decorative home accessories retailer Linens 'n Things company entered into partnership with Nate Berkus, decorator, featured design expert for “Oprah Winfrey Show” & regular contributor to O at Home magazine.
Launching this Fall, exclusively at Linens 'n Things stores and LNT.com, the NATE BERKUS collection will be stylish & yet affordable line fof home decorating products across most categories in the store.
The alliance with Berkus underscores Linens 'n Things' commitment to continually give home enthusiasts the ideas and confidence they are seeking in home decorating. Berkus has been intimately involved with Linens 'n Things for the past 18 months in bringing his bedding, bath, tabletop, and home accessory collections to life, from selecting and designing the content of the line, as well as its packaging and merchandising.
The Nate Berkus collection represents the largest brand introduction in Linens 'n Things history. It will feature a comprehensive assortment of nearly 600 SKUs.
"They're thrilled to be partnering with Nate," said Norman Axelrod, Chairman and Chief Executive Officer of Linens 'n Things. "We believe he is a gifted and respected decorator who is exceptionally talented at helping people make their homes uniquely their own. His philosophy that a home should tell the story of those who live there resonates with the millions of home enthusiasts shopping in our stores.
Together, we believe the home should be the greatest reflection of everything that is special in the lives of our guests."
marketing@alchempro.com
