Fashion Bug picks Planalytics' Insight to manage weather's impact
06 Jul '05
2 min read
Planalytics Inc announced Charming Shoppes Inc has licensed Planalytics InsightSM, a decision support tool for managing weather's impact on their Fashion Bug business.
"We've known that the weather influences our business and have chosen to partner with Planalytics because they are the experts in this field. Our initial focus is at a total company level and determining the correlation to our sales so we can make more informed and proactive business decisions for the future." said Brett Schneider, vice president of finance at Fashion Bug.
“The Insight service allows retailers to easily begin assessing the impact of weather on the business - both in the past as well as looking forward,” said Frederic Fox, president and CEO at Planalytics. “Planning personnel can more adequately address the effect of weather on recent performance and therefore assess sales and inventory trends and take proactive steps accordingly.”
With over 1,000 stores, Fashion Bug, a division of Charming Shoppes, Inc., provides trendy, affordable fashion for women in plus, misses and junior. Fashion Bug also offers a line of maternity wear and girls in its collection of affordable and trendy apparel. Fashion Bug offers a wide selection of apparel from career and casual to eveningwear – as well as a collection of accessories, hosiery, intimate apparel, and shoes.
Planalytics helps companies reduce risk and improve profitability by identifying and managing the effects of weather on their business. Using a combination of historical and predictive analytics, Planalytics helps clients understand and effectively plan for weather-driven changes in supply, demand, and pricing.
marketing@alchempro.com
