Major League Baseball Properties is joining with licensee Reebok International, the MLB Authentic Collection official supplier of footwear, to give fans the opportunity to design customized footwear with their favorite Major League Baseball Club logos and colors. The new platform, which launched, marks the first time that MLB licensed shoes can be customized online.
Fans visiting the site, www.RBKCUSTOM.com, can customize every inch of their shoes - from the tongues to the soles. Design options include: multiple team logo options, including current and vintage marks and designs; 16+ leather materials; contrast stitching options; and personalizing with the wearer's name on the back heel. RBKCustom provides consumers with the opportunity to customize with features such as heel clips, lace eyelets and sole types.
"Major League Baseball is thrilled to expand our relationship with Reebok to offer fans the chance to express their avidity and passion for their favorite Clubs through custom MLB shoes," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. "Reebok brings a level of excellence to its product and service, which gives MLB great pride and confidence in offering this new service to our fans."
"Celebrating individuality in sports and life is paramount at Reebok and our new RBKCUSTOM.com platform combines those aspects with an outlet allowing consumers to express themselves," said Anderson McNeill, Head of Directto Consumer, Reebok and Rockport Brands. "Our partnership with Major League Baseball, along with an exceptional interactive customization experience, lets consumers support their favorite teams with unique footwear that fits their own distinctive sense of style."
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