The online experience and final product are designed to appeal to both younger fans, which often prefer to create their own unique look and traditional fans as a way to update their team apparel collection. The shoes are offered in both men's and women's sizes.
RBKCustom also allows consumer to share their customized shoes with friends via email links. The site allows consumers to rotate their customized shoe 360 degrees in two dimensions. In addition, RBKCustom offers consumers a glimpse of what the shoes look like on their feet when paired with jeans. Consumers can save their shoes in a virtual closet once the design and order processes are completed.
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection.
Reebok International, based in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the Reebok, CCM, Jofa, and Koho brands.
Major League Baseball Properties
marketing@alchempro.com
