Sears Roebuck announces promotion of Joan Chow as SVP
13 Jul '05
2 min read
Broadline retailer Sears, Roebuck and Co, a wholly-owned subsidiary of Sears Holdings Corporation announced the promotion of Joan Chow, 44, to senior vice president and chief marketing officer for Sears Retail, effective immediately. In her new position, Chow is responsible for the strategic integration of Sears Roebuck's marketing and customer relationship management efforts. She reports to Luis Padilla, president of merchandising and marketing for Sears Retail. Most recently, Chow served as vice president, marketing services.
"Joan is a seasoned marketing executive who will continue to drive the growth and increased customer relevance of Sears and its core brands," Padilla said. "She's a proven leader who will provide heightened focus on Sears' differentiating strengths and businesses."
Since joining Sears in 1998, Chow has held various marketing roles in Sears' Home Services, including director of customer relationship marketing, director of business marketing, and vice president of marketing. In April 2004, she was named a vice president in the company's corporate marketing organization and assumed additional responsibilities for multicultural marketing. In April 2005, she added responsibility for Marketing Services.
Prior to joining Sears, Chow was vice president, software product management at Information Resources Inc, a marketing information and analytics company. Previously she served as product director with Johnson & Johnson.
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