Grammy award winning rap artist Nelly signs deal with Reebok
20 Jul '05
3 min read
Footwear maker Reebok entered into agreement with Grammy Award Winning Rap Artist Nelly for a signature collection of athletic footwear, apparel and accessories.
The initial launch of the collection will be in holiday 2005 in select boutiques and athletic specialty retailers with an expanded distribution in 2006. The collection will feature clean, aggressive, sport-inspired designs with unique colors and materials that reflect Nelly's personal style and flavor.
"I've always been into sneakers and throughout my career I've always wanted to have a signature pair of sneakers that truly reflect my personal style," said Nelly. "It made the most sense for me to partner with Reebok because they fully understand and respect the culture of sports, music and entertainment."
Nelly will also be featured in Reebok's "I Am What I Am" global advertising campaign. Created by New York advertising agency mcgarrybowen, the "I Am What I Am" campaign celebrates contemporary heroes of today's global youth including music icons, athletes and entertainers.
Nelly is the newest star to join the Reebok "I Am What I Am" family which includes Allen Iverson, Jay-Z, Yao Ming, Curt Schilling, 50 Cent, Nicole Vaidisova, Donovan McNabb, Christina Ricci, Stevie Williams, and many more. The multi-faceted campaign links the entire brand's marketing and advertising efforts under the "I Am What I Am" umbrella, and is supported by the company's largest advertising spend in nearly a decade.
marketing@alchempro.com
