ASR Trade Expo - a good launch pad for new footwear entrants
21 Jul '05
4 min read
Billabong will be offering a first look at Kustom, its footwear line being carried over from Australia. Described as 'purpose built footwear' the line includes a full range of kicks with a beach lifestyle influence. Also making the trip from down under is Water Cooled Surf Co. It has been making fashionable, beach inspired sandals, shoes and sneaks in Australia for years and is launching them stateside, starting at ASR.
"We are honored that established brands who have relied on ASR to grow their business, continue to look to ASR as a strong venue to launch new initiatives and that emerging brands look to us as their springboard," says Kevin Flanagan, ASR Show Director. With over 7000 of the world's biggest buyers, 500 members of the media and all the industry leaders, there is nowhere like ASR to make a first splash.
Action sports athletes and enthusiasts who enjoy playing golf but are still looking to appropriately reflect their style on the course, can check out the line from Radioactive Golf Footwear as it makes its ASR debut. "ASR provides the single most important avenue for connecting with our target audience - the non-traditional, board sports driven, casual golfer," says Rick Hennessey from Radioactive Golf Footwear.
To see some of these shoes in action, check out the éS Game of Skate finals at ASR on Saturday. This is the only place to see 50 of skate's hottest pros, such as Eric Koston and Paul Rodriguez, go trick to trick for a chance at $10,000 and serious bragging rights.
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