These targeted growth investments are driven by a proactive and determined focus on delivering the best solutions to customers, shoppers and users in the areas in which Kimberly-Clark is uniquely positioned to achieve the greatest success. Specifically, the company will invest to:
- strengthen its leadership position in baby and child care, adult care and family care. In particular, investments to support "grow" businesses, such as light-end incontinence, child care and mid-tier diapers, will be ramped up. - accelerate growth in developing and emerging markets by focusing on the high growth BRICIT (Brazil, Russia, India, China, Indonesia and Turkey) countries. - build on positions of regional strength in feminine care – the Americas and parts of Asia – while improving returns for the business worldwide. - extend the K-C Professional portfolio in higher margin segments such as workplace, safety and do-it-yourself markets. - expand core health care products globally and shift the portfolio to higher margin products. - boost R&D spending to better identify and leverage customer/shopper/user insights – and then more quickly transform those insights into proprietary technologies and innovative total solutions that will drive both growth and profitability. The company expects R&D spending to rise to more than $400 million by 2009, an increase of over 50 percent compared to 2004. - upgrade customer management skills, tools and processes in order to strengthen customer relationships and collaboration efforts.
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