Design Within Reach unveils new bedding collection
01 Sep '05
3 min read
San Francisco based home accessories provider Design Within Reach announced this September, introduces it's exclusive bedding collection, addressing the ways people live in and use their bedrooms today. Comprised of sheets, covers, and unique products specifically designed for today's multi-functional bed, DWR's bedding ensures personalized design, comfort and function. The full assortment will be available from Design Within Reach through its catalog, web site and more than 50 retail Studios.
Evolving from a simple place of rest, today's bed serves as a base -- both day and night -- for reading, working, playing and relaxing. To accommodate these activities, DWR Director of Product Development Karen John and textile expert and designer Laura Guido-Clark took a layered approach to create a modern bedding system. The assortment's three layers -- Foundation, Insulation and Utility -- are designed with comfort, individuality and function in mind, and are free of retro-inspired patterns or fussy decoration.
"They've invited the bed back into the home. By designing for how people use their beds, they've opened up the bedroom from a traditionally formal and private place to an enhanced living space that can be enjoyed day and night," says Karen John.
"The bed is not just a part of the bedroom, but is a room unto itself. Life happens there," tells Guido-Clark. "Whether it's a late night movie, working from home, or relaxing with the pets, the bed is one of the most important spaces in the home. Despite all this, the dressing of the bed hasn't been re-examined."
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