Wal-Mart announces the debut of its exclusive Metro 7collection - a distinct line of women's apparel designed specifically for the fashion-savvy customer. The Metro 7 launch is an important step - and the first that involves the creation of a new brand - in the implementation of Wal-Mart's comprehensive apparel strategy, which focuses on addressing the diverse needs of the retailer's broad range of customers.
The Metro 7 brand features styles that are both feminine and contemporary, designed with high-quality fabrics, and versatile enough to allow women to dress fashionably around the clock, seven days a week - at the affordable prices customers expect from Wal-Mart. The new collection is currently available in misses and plus sizes in select Wal-Mart stores and will be offered online. The collection will be updated regularly with the latest fashion trends to maintain its distinctive, fashion-forward style.
'Their objective is to know as much as they can about all of their customers, understand their needs, and give them the choice and value they expect from Wal-Mart, in all of their product areas,' said John Fleming, Wal-Mart's Chief Marketing Officer. 'Many of the customers who come to them for low prices and reliability are very interested in fashion, in brand-name electronics, in home trends, in organic foods, and a variety of other things they might not have expected to find at Wal-Mart.
Apparel is an area where they have determined that, by focusing on their customers' needs, they can offer more of their customers even better choice and value, and an improved shopping experience. Launching the Metro 7 collection is an important step in that strategy.'
marketing@alchempro.com
