'They want to encourage Wal-Mart customers who don't usually come to them for apparel to cross the aisle and see what they have to offer,' said Claire Watts, Wal-Mart's executive Vice President of apparel and home. 'Fashionable, trend- conscious women represent an important segment of their customer base, and they believe that the Metro 7 collection will meet many of their fashion needs - all while maintaining their trust in Wal-Mart for exceptional value and affordability. They think their fashion-conscious female customers who want the latest looks at an affordable price will be pleasantly surprised.'
Metro 7 is the first new, exclusive collection that has grown out of the comprehensive apparel strategy that Wal-Mart is implementing on a national scale. This strategy has involved adopting a more disciplined approach to customer research; opening a New York trend office responsible for identifying fashion trends emerging around the world and integrating them into Wal-Mart's range of apparel brands; more clearly defining and differentiating the company's existing brands to help customers make choices; and training a special group of merchandisers to use layout, display, and product selection to improve the shopping experience of apparel customers.
Wal-Mart Stores Inc operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM'S CLUB locations in the United States. Internationally, the company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom. The company's securities are listed on the New York and Pacific stock exchanges under the symbol WMT.
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