Lenzing setting office soon, search on for brand ambassadors
09 Dec '05
1 min read
After Naomi Campbell who was the international brand ambassador for Lenzing, the company is on the hunt of a new icon for Indian market. Lenzing is also looking for an advertising agency.
The company has drawn up a list of leading ad agencies and is expected to settle the budget for the ad campaign to be launched next year, said Pradeep Roongta, Managing Director, Stuti Exports, the sole agent for Lenzing in India.
Company is on a lookout for brand ambassadors representing different Indian regions, Roongta stated.
Besides, Lenzing AG is strengthening its sales and marketing operations in India to promote a subsidiary company in the country. An India office is opening soon and legal process for the same is underway.
marketing@alchempro.com
