Yang's 'plus size clothing opportunity' earns her millions!
27 Nov '06
3 min read
Yang Feng Jun, 28, lives in Dong Tao Yuan village, Guan County, Hebei province, not far from Beijing. It took her nine long years to grow her 'plus size' clothing business to grow from just 150,000 Yuan to a phenomenal 20 million Yuan!
To Yang's credit goes the discovery of clothing obese people and working out a profitable business opportunity in shopping. Yang loved shopping in her idle times. One day, she saw a small shop in Hebei Langfang enjoying very good business, though the shopping area was not too large.
She entered the shop and curiously found most shoppers bought 3-4 pieces of garments before leaving the shop without ever bargaining over the prices.
Inquisitive Yang quietly followed one shopper out of the shop and asked, “Do you love the clothes?”
“No, but I could not find suitable clothes, because I am fat. So I just feel it's not bad for me to find something to wear,” replied the avid shopper.
By then, Yang noticed that all of the shoppers getting in and out of the shop were 'fat' and this was a special shop offering 'extra special' service to them.
After some studied observation, Yang concluded that this small shop had not only many dedicated and 'repeat' clients, but also some obese persons arriving from Beijing to shop here.
She instantly grasped the business opportunity at this!
Yang returned home and decided to step into this business. She took a loan worth 150,000 Yuan and sought permission of her parents to tour places around. That year she was just 19 years old.
marketing@alchempro.com
