Dwellers of the world wide web in India are now making more purchases online than the global average. Airline tickets have become the number one item on the shopping list, with over one-third of online Indians buying their tickets online.
Marketing information firm ACNielsen recently studied which is covering 38 markets and over 21,100 respondents across the globe has revealed that more Indians are taking to shopping online.
Considering that net savvy people are still a minority in India, this is a revelation. At last count, India had close to 40m or just 4 percent of the total population using internet.
Over 128m people have bought clothing, apparel and shoes and over 112m have paid for music downloads or CDs. Globally, over 106m people purchased electronic devices and close to 98m bought computer hardware.
Indians clocked 5.2 purchases in the most recent month of online purchases. This is higher than the global average of 4.9 purchases in the previous month. ACNielsen ORG-Marg, attributes this higher number of purchases to two factors.
The advantages of convenience in terms of shopping and the ability to compare offers is one advantage. Two, the ability to purchase items not available nearby would matter to people.
Across the globe, the most important items purchased online are books (34 percent), followed by videos and games (22 percent), airline tickets/reservations (21 percent) and clothing/shoes (20 percent).
marketing@alchempro.com
